The Epidemic No One Talks About
Fatigue that doesn't go away. Sleep that doesn't restore. Anxiety that doesn't make sense.
For millions of Indians, these are not isolated complaints—they are symptoms of a pervasive, silent deficiency. Magnesium, one of the most essential minerals for human health, remains dramatically overlooked in clinical conversations and national nutrition programs alike.
According to a report in the Indian Journal of Medical Research, over 75% of urban Indians are estimated to be magnesium-deficient, largely due to changing food systems, chronic stress, and medication overuse (IJOEM, 2022).
Why Magnesium is Not Just "Another Mineral"
Magnesium is a biochemical linchpin involved in over 300 enzymatic reactions in the body. It is a cofactor for:
- ATP production (cellular energy)
- Neurotransmitter balance (serotonin, dopamine, GABA)
- Muscle contraction and relaxation
- DNA repair and protein synthesis
- Blood glucose control and insulin signaling
- Cardiac rhythm and vascular tone
"Magnesium is nature's physiological calcium channel blocker. Its deficiency contributes to every chronic disease state we face today." — Dr. Mildred Seelig, MD, FACP, one of the world's foremost magnesium researchers
Even mild magnesium depletion can contribute to a wide range of conditions including:
- Insomnia, chronic fatigue, and fibromyalgia
- Anxiety, depression, and irritability
- Muscle cramps, restless leg syndrome, and migraines
- Hypertension and arrhythmias
- PMS, infertility, and bone mineral loss
Why India Is at Particular Risk
Several India-specific variables increase the population-wide risk of magnesium insufficiency:
- Soil degradation: Modern Indian agriculture has led to over 50% decline in topsoil magnesium content over the past 30 years (FAO India, 2019).
- RO filtration & bottled water: Most Indian homes use water systems that strip naturally occurring magnesium.
- High cereal-based diets: Magnesium-rich sources (nuts, leafy greens, legumes) are often underrepresented in the average Indian plate.
- Urban stress load: Magnesium is depleted under cortisol dominance, which defines most urban lifestyles.
- Common medications: Proton pump inhibitors, statins, diuretics, and even oral contraceptives significantly lower serum magnesium over time (DiNicolantonio et al., Open Heart, 2018).
Why Blood Tests Fail to Detect It
Here's the alarming part: Serum magnesium levels do not reflect total body magnesium.
Only 1% of total body magnesium is present in the blood. The majority resides intracellularly (in muscles and bones). Therefore, "normal" blood levels can be misleading, especially in early-stage deficiency or tissue-level depletion.
"Up to 90% of magnesium-deficient patients remain undiagnosed due to reliance on serum markers alone." — Rosanoff A et al., Magnesium Research, 2012
The Molecular Upgrade to Indian Magnesium Deficiency
Most magnesium supplements in India use magnesium oxide or citrate — low-cost options with poor absorption and notorious for causing loose stools. These forms offer bioavailability of less than 10%.
Magneva by Excelgenics changes the game.
Why Magnesium Bisglycinate?
- Chelated to Glycine: Enhances intestinal absorption via amino acid channels
- Non-laxative: Unlike oxide or citrate, bisglycinate is gentle on the gut
- Highly bioavailable: Shown to have 80%+ absorption rates in comparative studies (Walker et al., Magnesium Research, 2003)
- Crosses blood-brain barrier: Via glycine affinity, supports cognitive calm and sleep cycles
Each tablet of Magneva contains:
- 350 mg elemental magnesium (in a fully chelated form)
- Zero synthetic colours and flavours.
- Manufactured in a GMP-certified, ISO-compliant facility
Who Should Consider Magneva?
You may benefit if you:
- Experience brain fog or poor stress recovery
- Have unexplained sleep issues or muscle tension
- Are on chronic medication (PPIs, diuretics, contraceptives)
- Engage in high-output mental or physical work
- Struggle with migraines, PMS, or insulin resistance
Magneva is especially suited for:
- Women 35+ dealing with hormonal shifts
- Corporate professionals facing burnout
- Athletes or fitness enthusiasts seeking recovery support
- Vegetarians who may lack sufficient dietary magnesium
How Soon Can You Expect Results?
While individual timelines vary, most users report benefits within 7 to 14 days of consistent use:
- Deeper sleep and morning energy
- Reduced stress response
- Fewer cramps or twitches
- Improved mood and focus
Always consult a qualified healthcare provider before starting supplementation.
The Quiet Fix for Loud Problems
Magnesium deficiency isn't dramatic. But its consequences are. It drains your energy, your mood, your focus — silently.
Magneva isn't just a supplement. It's a clinical correction to a biological blind spot in modern India.
Excelgenics. We don't follow trends. We correct biochemistry.
