The Epidemic No One Talks About
Fatigue that doesn't go away. Sleep that doesn't restore. Anxiety that doesn't make sense.
For millions of Indians, these are not isolated complaints—they are silent deficiency symptoms affecting overall health. Magnesium, one of the most essential minerals for human physiology, remains dramatically overlooked in both clinical practice and national nutrition conversations.
Recent studies highlight the magnesium deficiency prevalence in India as alarmingly high. According to findings published in the Indian Journal of Medical Research, more than 75% of urban Indians show signs of magnesium insufficiency, pointing to a widespread and underdiagnosed public health issue. This prevalence of magnesium deficiency in India is driven by dietary shifts, chronic stress, environmental factors, and long-term medication use.
Globally, this issue is not limited to India alone. Research comparing populations has shown similarly concerning data, including a high percentage of Iranians with magnesium deficiency, reinforcing that modern lifestyles are systematically depleting this vital mineral across regions.
Why Magnesium Is Not Just “Another Mineral”
Magnesium is a biochemical linchpin involved in over 300 enzymatic reactions. It plays a foundational role in:
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ATP production and cellular energy
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Neurotransmitter balance (serotonin, dopamine, GABA)
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Muscle contraction and relaxation
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DNA repair and protein synthesis
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Blood glucose regulation and insulin signaling
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Cardiac rhythm and vascular tone
“Magnesium is nature's physiological calcium channel blocker. Its deficiency contributes to every chronic disease state we face today.”
— Dr. Mildred Seelig, MD, FACP
Even mild depletion can present as subtle yet persistent health issues, often dismissed as lifestyle stress. Common silent deficiency symptoms affecting health include:
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Insomnia, chronic fatigue, fibromyalgia
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Anxiety, irritability, low mood
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Muscle cramps, migraines, restless legs
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Hypertension and cardiac rhythm disturbances
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PMS, fertility challenges, and bone mineral loss
Why India Is at Particular Risk
The prevalence of magnesium deficiency in India is amplified by several region-specific factors:
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Soil depletion: Intensive farming practices have reduced soil magnesium content by over 50% in the past three decades.
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RO and bottled water: Most Indian households consume mineral-stripped water.
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Cereal-heavy diets: Magnesium-rich foods like nuts, seeds, legumes, and leafy greens are often underconsumed.
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Urban stress exposure: Chronic cortisol elevation accelerates magnesium loss.
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Medication use: PPIs, statins, diuretics, and oral contraceptives significantly reduce magnesium levels over time.
These variables together explain why the magnesium deficiency prevalence in India continues to rise silently.
Why Blood Tests Often Miss It
Only 1% of total body magnesium circulates in the blood. The rest is stored inside cells, muscles, and bones.
As a result, standard serum magnesium tests often appear “normal,” even when intracellular deficiency exists.
“Up to 90% of magnesium-deficient individuals remain undiagnosed due to reliance on serum markers alone.”
— Rosanoff et al., Magnesium Research
A Molecular Upgrade for Indian Magnesium Deficiency
Most supplements available in India use magnesium oxide or citrate—forms known for poor absorption and digestive side effects.
Magneva by Excelgenics addresses this gap with magnesium bisglycinate, a clinically superior form.
Why Magnesium Bisglycinate?
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Chelated with glycine for enhanced absorption
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Gentle on the gut, non-laxative
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Up to 80% higher bioavailability than conventional forms
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Supports brain and nervous system function
Each Magneva tablet delivers:
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350 mg elemental magnesium (fully chelated)
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No synthetic colours or flavours
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Manufactured in a GMP-certified, ISO-compliant facility
Who Should Consider Magneva?
You may benefit if you experience:
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Brain fog, burnout, or poor stress recovery
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Sleep disturbances or muscle tightness
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Migraines, PMS, or insulin resistance
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High physical or cognitive workload
Magneva is especially suitable for:
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Women 35+ navigating hormonal transitions
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Corporate professionals under chronic stress
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Athletes and fitness enthusiasts
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Vegetarians with limited dietary magnesium intake
When Can You Expect Results?
With consistent use, many users notice improvements within 7–14 days, including:
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Deeper, more restorative sleep
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Better stress tolerance
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Reduced muscle cramps
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Improved mood and focus
Always consult a qualified healthcare professional before supplementation.
The Quiet Fix for Loud Problems
Magnesium deficiency doesn’t announce itself loudly—but its impact on energy, mood, and metabolic health is profound.
Addressing the magnesium deficiency prevalence in India requires awareness, better diagnostics, and bioavailable solutions.
Magneva isn’t just a supplement. It’s a correction to a biological blind spot.
Excelgenics — We don’t follow trends. We correct biochemistry.

